New Kent Direct Care is a locally owned, SWaM-certified primary and urgent care practice built for this community — by people whose roots in New Kent run generations deep. Our founding team brings over 50 years of combined experience across primary care, emergency medicine, and healthcare operations. Our founding partners have worked across the spectrum of healthcare delivery - from community based practices, to national hospital operations, to statewide government agencies, to large academic medical centers- and this practice was built because we knew New Kent needed better. Our membership model removes the obstacles of insurance-driven care, giving members a direct communication relationship with their primary care office, un-rushed patient visits, same-day urgent care, and fully transparent pricing. No surprise bills. No middleman. Just care built around you.