At Pink Confetti Co. we design imaginative classes and events that encourage screen-free, hands-on creativity for kids and grownups, taking care of the planning, prep and mess to bring Pinterest-worthy experiences to life!
From the latest craft trends to princess tea and birthday parties, we love imagining new ways to bring magic and memories to those who visit our studio!
Hello! My name is Jenn – owner of Pink Confetti Co. your new favorite creative studio! I promise, you’re going to love it here.
As a mom, life long crafter & party planner, I’ve always dreamed of a space where kids could feel celebrated, get messy with creativity and make magical memories and Pink Confetti is just that! We love sparking imagination and providing meaningful ways for grownups to connect, laugh and create alongside their kids!
I grew up in Toledo, Ohio, moving to Virginia at the age of 18 with my family. I’ve been crafting and throwing parties since I was old enough to hold a glue stick! My mom owned a craft studio with her best friend, so I’ve always been surrounded by creativity! I planned my first party when I was seven—a surprise birthday bash for my mom and her friends in our neighborhood. (Yes, themed! Obviously.)
I worked in visual merchandising + retail for over a decade—first at the sweetest little baby boutique called Rattle & Roll, and then at J.Crew in Short Pump with some of the best people! I loved the visual planning, the customer connections, and making every little detail feel just right.
From there, I jumped into a completely different world as the Engagement Coordinator at The Faison Center, an incredible center for autism in RVA & Newport News. With the support of the amazing education & administrative team, I built experiences and events that helped students connect, build confidence and learn through community based programming. This is where my true passion for hands-on, kid-focused engagement really took shape and the 8 years I spent in that role were some of the most meaningful & memorable!
During this time, my husband and I were also navigating the rollercoaster of infertility. Due to unexpected heart issues, I learned I couldn’t carry a pregnancy—and would need IVF and a gestational carrier to start our family. That journey led us to create The Road Parenthood, a nonprofit supporting couples on their path to parenthood. Our featured fundraising event, The Race to Parenthood 5k, helped fund grants for hopeful parents—and through it all, we were eventually blessed with our greatest gift, our daughter Zoë.
After Faison, I transitioned into the corporate world, working in change management, but I missed being creative & working with kids – honestly after 3 years I just wasn’t really great at being a corporate girlie. So I started a little weekend side hustle…
And that’s when Pink Confetti Co. was born! I began selling seasonal gifts & goods at vendor events—and always brought a kid’s activity table with me. When those tables became the main attraction, I realized that this is what families are looking for! Something different. Something hands-on. Something fun and real and memory-making.
In February 2025, I left my full-time job and opened the doors to my very own studio! It’s been a wildly fun, chaotic, creative first year —AND we are just getting started.
So whether you’re here for a themed event, a kids class, a camp, a birthday party or just a little everyday magic—thank you for being part of our Pink Confetti world. I can’t wait to meet you!
